I am a grown up boy with James Bond for an icon. I love spending hours configurating my dream electric four-wheel drive on luxury car websites with all it’s options and details. Options and details are my obsession.

So are beauty, timelessness and versatility.

I want my clothes to make me look like I’m ready for a luncheon with the Queen AND give me the comfort and liberty of movement to run save the world when I feel like it.

I also happen to play polo. As for all polo players, random white denims used to be my gear. This was not at all fulfilling my craving for performance, comfort and elegance. They also had to be replaced very often and all this waste made my eco-friendly self very sad.

My ambition of a four-wheel item of clothing had to start here : creating the perfect jeans to play polo.